Social Media Management Agreement Template
This Social Media Management Agreement (“Agreement”) is entered into and made effective as of [Effective Date] (the “Effective Date”), by and between:
[Service Provider Name], a [type of entity, e.g., corporation, limited liability company, or individual] organized and existing under the laws of [Service Provider State/Country], with its principal place of business at [Service Provider Address] (“Service Provider”);
and
[Client Name], a [type of entity, e.g., corporation, limited liability company, or individual] organized and existing under the laws of [Client State/Country], with its principal place of business at [Client Address] (“Client”).
WHEREAS, Client desires to engage Service Provider to provide certain social media management and related services as further described herein; and
WHEREAS, Service Provider is duly qualified and willing to provide such services to Client on the terms and conditions set forth in this Agreement;
NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows:
Term and Termination
The term of this Agreement shall commence on the Effective Date and shall continue for a period of [Initial Term, e.g., twelve (12) months], unless earlier terminated in accordance with the provisions herein.
Either party may terminate this Agreement without cause upon providing at least [Notice Period, e.g., thirty (30) days] prior written notice to the other party.
Either party may terminate this Agreement immediately upon written notice if the other party breaches any material provision of this Agreement and fails to cure such breach within [Cure Period, e.g., fifteen (15) days] after receipt of written notice of such breach.
Upon termination or expiration of this Agreement for any reason, Service Provider shall promptly deliver to Client all work product, materials, and any confidential information of Client in its possession, subject to outstanding payment obligations.
Termination or expiration of this Agreement shall not relieve either party of any obligations that have accrued prior to the effective date of such termination or expiration, including payment obligations.
All provisions of this Agreement which by their nature should survive termination or expiration shall so survive, including, without limitation, provisions relating to intellectual property, confidentiality, indemnification, and limitation of liability.
If the Agreement is terminated for cause by Client due to Service Provider’s material breach, Client shall be entitled to a pro-rata refund of any prepaid fees for services not rendered as of the termination date.
Scope of Services
Service Provider agrees to provide to Client comprehensive social media management services, including but not limited to the creation, scheduling, publishing, and monitoring of content on the following social media platforms: [List Platforms, e.g., Facebook, Instagram, Twitter, LinkedIn, etc.].
Service Provider shall be responsible for managing Client’s social media accounts, responding to inquiries and comments as reasonably requested by Client, and performing community engagement activities consistent with Client’s brand guidelines, as provided.
Service Provider shall conduct regular analysis of social media performance and implement strategies to increase Client’s reach, engagement, and follower base, as mutually agreed upon by the parties.
All content, campaigns, or advertisements to be developed for Client shall align with Client’s marketing objectives, target audience, and desired messaging as communicated to Service Provider.
Service Provider shall monitor and report on relevant social media trends and developments that may impact Client’s industry, providing recommendations for Client’s accounts as appropriate.
Service Provider shall coordinate with Client’s designated contacts to ensure alignment with broader marketing initiatives and campaigns.
Scope of services may be amended only by mutual written agreement of the parties, and any additional services outside the agreed scope shall be subject to additional fees as mutually determined.
Duties and Obligations of Service Provider
Service Provider shall perform all services with due care, skill, and diligence consistent with industry standards for social media management.
Service Provider shall allocate qualified personnel and adequate resources to fulfill its obligations under this Agreement in a timely and professional manner.
Service Provider shall comply with all applicable rules, regulations, and platform terms of use when performing services on behalf of Client.
Service Provider shall maintain regular communication with Client, providing updates on activities, progress, and any issues or concerns that may arise.
Service Provider shall ensure that all content posted on behalf of Client is accurate, does not infringe upon the rights of third parties, and is consistent with Client’s brand voice and reputation.
Service Provider shall promptly notify Client of any actual or suspected security breaches, unauthorized account access, or other incidents that may affect Client’s social media presence.
Service Provider shall not make any commitments, statements, or representations on behalf of Client without prior written authorization from Client.
Duties and Obligations of Client
Client shall provide Service Provider with timely access to all necessary information, resources, branding materials, and account credentials as may be required for the performance of services.
Client shall designate a primary point of contact for purposes of communication, approvals, and decision-making relating to the services provided under this Agreement.
Client shall review and provide feedback or approvals on content and campaigns within [Review Period, e.g., three (3) business days] of submission by Service Provider, unless otherwise agreed in writing.
Client shall be solely responsible for the accuracy and legality of all information, materials, and instructions provided to Service Provider.
Client shall promptly notify Service Provider of any changes to its business, marketing strategy, or social media objectives that may affect the scope or performance of services.
Client shall not require Service Provider to perform any unlawful or unethical activities, nor to post any content that violates applicable laws or third-party rights.
Client shall pay all fees and expenses in accordance with the terms set forth in this Agreement.
Content Creation and Approval
Service Provider shall create original content, including but not limited to graphics, copy, videos, and other materials (collectively, “Content”) for use on Client’s social media accounts, in accordance with Client’s brand guidelines and content calendar.
All Content developed by Service Provider shall be submitted to Client for review and written approval prior to publication, unless otherwise expressly agreed in writing by both parties.
Client shall have [Review Period, e.g., three (3) business days] to review and approve or request revisions to submitted Content. Absence of feedback within such period shall be deemed approval, unless otherwise agreed.
Service Provider shall make reasonable revisions to Content as requested by Client, provided such requests are within the original scope and do not constitute a material change in direction or volume.
Service Provider shall not publish or distribute any Content without prior approval from Client, except in instances where pre-approved templates or recurring content have been authorized in writing.
Client acknowledges that delays in content review or approval may impact scheduling and performance, and Service Provider shall not be liable for any missed opportunities resulting from such delays.
All Content shall be developed in a manner that does not infringe upon third-party intellectual property rights or violate applicable laws.