Lead Generation Agreement Template
This Lead Generation Agreement (“Agreement”) is made and entered into as of [Effective Date] (“Effective Date”), by and between [Client Name], a [corporation/limited liability company/other legal entity] organized and existing under the laws of [Jurisdiction], with principal place of business at [Client Address] (“Client”), and [Lead Generator Name], a [corporation/limited liability company/other legal entity/individual] organized and existing under the laws of [Jurisdiction], with principal place of business at [Lead Generator Address] (“Lead Generator”). Each of Client and Lead Generator may be referred to herein as a “Party” and collectively as the “Parties.”
WHEREAS, Client desires to engage Lead Generator to provide certain lead generation services for the purposes of identifying potential customers or business opportunities for Client’s products or services; and
WHEREAS, Lead Generator has expertise and resources to provide such lead generation services and agrees to provide such services to Client upon the terms and conditions set forth herein;
NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein, and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows:
Definitions and Interpretation
For purposes of this Agreement, the following terms shall have the meanings set forth below:
“Affiliate” means, with respect to any entity, any other entity that directly or indirectly controls, is controlled by, or is under common control with such entity.
“Confidential Information” means all non-public, proprietary, or confidential information disclosed by one Party to the other, whether orally, in writing, or by any other means, including but not limited to business, technical, and financial information.
“Lead” means a prospective customer, client, or business opportunity identified by Lead Generator that meets the Lead Qualification Criteria set forth herein.
“Services” means the lead generation activities and related services to be performed by Lead Generator as described in this Agreement.
“Intellectual Property Rights” means all intellectual property rights, including but not limited to copyrights, patents, trademarks, service marks, trade secrets, know-how, and any related applications or registrations.
“Qualified Lead” means a Lead that meets all the Lead Qualification Criteria as specified in this Agreement and is accepted by Client.
Unless the context otherwise requires, words importing the singular include the plural and vice versa, and words importing a gender include every gender. Headings are for convenience only and shall not affect the interpretation of this Agreement.
Any reference to a Party includes its permitted successors and assigns. Any reference to “including” means “including, without limitation.”
Appointment and Scope of Services
Client hereby appoints Lead Generator as an independent contractor to provide the Services described herein, and Lead Generator accepts such appointment upon the terms and subject to the conditions of this Agreement.
Lead Generator shall identify, qualify, and refer potential Leads to Client, using commercially reasonable efforts and applying industry best practices.
The scope of Services to be provided by Lead Generator shall include, but not be limited to, identifying target markets, conducting outreach and engagement with prospective Leads, collecting relevant Lead information, and submitting Leads to Client in the format and manner specified by Client.
The Parties may from time to time agree in writing to amend, expand, or otherwise modify the scope of Services, provided that such modifications shall be subject to the terms of this Agreement unless otherwise expressly agreed.
Lead Generator shall act as an independent contractor and not as an employee, agent, or partner of Client, and shall have no authority to bind or obligate Client in any manner.
Nothing in this Agreement shall be construed to limit Client’s right to engage other lead generators or to engage in its own lead generation activities, except as otherwise expressly set forth in Section Exclusivity and Non-Circumvention.
All Services performed under this Agreement shall be rendered in accordance with Client’s reasonable instructions and guidelines communicated in writing from time to time.
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