Affiliate Marketing Agreement Template
This Affiliate Marketing Agreement ("Agreement") is entered into as of [Effective Date] ("Effective Date"), by and between [Company Name], a [Type of Entity] organized and existing under the laws of [Jurisdiction], with its principal place of business at [Address] ("Company") and [Affiliate Name], a [Type of Entity/Individual], with its principal place of business at [Address] ("Affiliate"). Company and Affiliate may also be referred to individually as a "Party" and collectively as the "Parties."
WHEREAS, Company is engaged in the business of [brief description of Company's business];
WHEREAS, Affiliate desires to market and promote the Company's products and/or services ("Products") as an independent affiliate, and Company desires to appoint Affiliate to do so, subject to the terms and conditions set forth herein;
NOW, THEREFORE, in consideration of the mutual promises, covenants, and agreements contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows:
Definitions and Interpretation
For the purposes of this Agreement, the following terms shall have the meanings ascribed to them below:
"Affiliate Link" means a unique URL or tracking code provided by Company to Affiliate for the purpose of tracking traffic, leads, or sales generated by Affiliate's marketing activities.
"Confidential Information" means all non-public, proprietary or confidential information disclosed by either Party to the other, whether oral, written, electronic, or in any other form, including but not limited to business, technical, financial, or customer information.
"Commission" means the compensation payable to Affiliate pursuant to the Compensation and Payment Terms section of this Agreement.
"Customer" means any individual or entity that purchases or subscribes to Products through the Affiliate Link.
"Intellectual Property" means any and all inventions, patents, trademarks, trade names, logos, service marks, copyrights, trade secrets, know-how, and any other proprietary rights or intellectual property rights of any kind.
"Marketing Materials" means any advertising, promotional, or marketing materials related to the Products, whether created by Company or Affiliate.
"Net Revenue" means the gross amount actually received by Company from Customers, less returns, refunds, chargebacks, taxes, and any other applicable deductions as specified by Company.
Unless the context otherwise requires, words denoting the singular include the plural and vice versa, words denoting any gender include all genders, and references to persons include individuals, bodies corporate, unincorporated associations, and partnerships.
References to sections or clauses are to those in this Agreement, unless otherwise specified.
Headings in this Agreement are for convenience only and shall not affect the interpretation hereof.
Any phrase introduced by the terms "including," "include," "in particular," or any similar expression shall be construed as illustrative and shall not limit the sense of the words preceding those terms.
In the event of any inconsistency between the main body of this Agreement and any other document referred to herein, the terms of this Agreement shall prevail.
Time is of the essence in the performance of the Parties' obligations under this Agreement.
Appointment of Affiliate
Company hereby appoints Affiliate, and Affiliate hereby accepts such appointment, as a non-exclusive affiliate to market and promote the Products in accordance with the terms and conditions of this Agreement.
The appointment of Affiliate shall be strictly limited to the scope expressly set forth herein and does not confer upon Affiliate any rights other than those expressly granted under this Agreement.
The relationship between the Parties under this Agreement is non-exclusive, and nothing herein shall prevent Company from appointing other affiliates or engaging in direct or indirect marketing and sales of the Products.
Affiliate acknowledges and agrees that all rights not expressly granted to Affiliate hereunder are reserved by Company.
Affiliate shall not represent itself as having any authority to bind Company in any manner or purport to act on behalf of Company except as expressly permitted by this Agreement.
Company may, at its sole discretion, modify, suspend, or discontinue any Product or the Affiliate Program at any time upon reasonable written notice to Affiliate.
Affiliate's appointment is conditional upon compliance with all terms and conditions of this Agreement, as determined by Company in its sole discretion.
Affiliate Obligations and Restrictions
Affiliate shall use its best efforts to market and promote the Products in a professional and ethical manner, consistent with the highest industry standards.
Affiliate shall not make any false, misleading, or unauthorized claims or representations regarding the Products or Company's business.
Affiliate shall comply with all instructions, guidelines, and requirements provided by Company from time to time, including but not limited to those relating to use of the Affiliate Link, Marketing Materials, and messaging.
Affiliate shall not engage in any marketing or promotional activities that may be unlawful, deceptive, or otherwise harmful to the reputation or interests of Company.
Affiliate shall not bid on or use Company’s trademarks, brand names, or any variation thereof as keywords in any paid search advertising or similar activities, except with the prior written consent of Company.
Affiliate shall refrain from sending unsolicited commercial emails (spam) or engaging in any other form of prohibited electronic marketing in connection with the Products.
Affiliate shall promptly notify Company of any actual or suspected misuse, unauthorized use of the Affiliate Link, Marketing Materials, or any breach of this Agreement.
Affiliate shall, upon Company's request, provide reasonable cooperation and assistance in connection with any investigation or enforcement of the terms of this Agreement.
Marketing and Promotional Activities
Affiliate shall only use Marketing Materials provided or pre-approved in writing by Company, and shall not alter, modify, or create derivative works from such Marketing Materials without the prior written consent of Company.
All marketing and promotional activities conducted by Affiliate shall be in accordance with applicable laws, regulations, and generally accepted advertising standards.
Affiliate shall ensure that all marketing and promotional content, including but not limited to websites, emails, social media posts, and advertisements, accurately describe the Products and do not contain any deceptive, misleading, or unsubstantiated claims.
Affiliate shall not engage in any activity or practice that may result in confusion or mislead Customers as to the source or nature of the Products or the relationship between Company and Affiliate.
Affiliate shall maintain a clear and conspicuous disclosure on all marketing and promotional content, in accordance with applicable guidelines and regulations, stating that Affiliate may receive compensation for purchases made through Affiliate Links.
Affiliate shall refrain from using any means or practices that artificially generate clicks, leads, or sales, including but not limited to the use of bots, scripts, or fraudulent methods.
Affiliate shall not use adware, spyware, or any other form of malicious code or software in connection with marketing the Products.
Affiliate shall not market or promote the Products on websites or in connection with content that is unlawful, infringing, or otherwise objectionable, as determined by Company in its sole discretion.
Intellectual Property Rights
All Intellectual Property rights in and to the Products, Marketing Materials, Company’s trademarks, trade names, logos, and all related materials are and shall remain the exclusive property of Company or its licensors.
Affiliate is granted a limited, revocable, non-exclusive, non-transferable, and non-sublicensable license during the Term solely to use the Affiliate Link and approved Marketing Materials as necessary to perform its obligations under this Agreement.
Except as expressly provided herein, nothing in this Agreement shall be construed as granting Affiliate any ownership or other rights in Company's Intellectual Property.
Affiliate shall not register, attempt to register, or assist any third party in registering any trademark, logo, domain name, or other designation that is identical or confusingly similar to any of Company’s Intellectual Property.
Affiliate shall not disparage, dilute, or otherwise adversely affect the goodwill or reputation of Company’s Intellectual Property.
Upon termination or expiration of this Agreement, Affiliate shall immediately cease all use of Company’s Intellectual Property and remove all Marketing Materials and Affiliate Links from its media.
Affiliate shall promptly inform Company of any actual or suspected infringement or unauthorized use of Company’s Intellectual Property of which it becomes aware.
Affiliate may only use the Company’s Intellectual Property in forms and manners approved in advance and in writing by Company.
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